PSYC 3411 Experimental Psychology Lab:Home

This directory, number eight in the series, identifies and describes non-commercial experimental mental measures from the fields of psychology, sociology, and education that have been devised by researchers and published in thirty-six top journals.

Dr. Hersen has gathered in this unprecedented 4-volume work the leading resaerchers and clinicians in psychological assessment. This groundbreaking reference presents essential information on the four major classes of psychological assessment instruments, including intelligence/neuropsychological, personality (both objective and projective), behavioral, and industrial/organizational.

In addition to hundreds of new references features new to this edition include: a comprehensive introduction to qualitative methods including a review of existing computer applications for collecting and analyzing data; the latest information about the use of computers and online research techniques, including the use of the Internet to locate actual research instruments and journal articles; updated coverage on new scales, internal and external validity, and new analytic techniques with extensive references on each; abstracts, citations and subject groupings by measurement tool.

The scales presented are drawn from areas of interpersonal, mass, organizational, and instructional communication--areas in which the use of formal, quantitative scales is particularly well developed.

When published, this was the first-of-its-kind handbook that provided detailed descriptions of multi-item rating scales used to measure marketing related constructs. Covering the period from 1980 to 1989, this easy-to-use reference tool details 588 marketing scales used in Consumer Behavior; Advertising; and Organizational, Sales Force, and Miscellaneous fields. .

This is the second edition of a reference book that provides in-depth reviews of the quality of the leading health measurements that are used for these purposes. Its principal aim is to guide the reader in choosing among rival measurement methods and to score the instrument chosen.

Offering a primer for practitioners and researchers, this volume strives to incorporate assessment of human strengths, resources and fulfillment into their work.