Business Research Guide:SWOT Analyses

What is SWOT?

SWOT : Strengths, Weaknesses, Opportunities, Threats

"...A framework for identifying the internal strengths (S) and weaknesses (W) of a firm, and the external opportunities (O) open to it and the threats (T) it faces, which can be used by corporate planners in formulating the firm's competitive strategy and marketing strategy in individual product markets and its overall business strategy." - Collins Dictionary of Business

Sources for SWOT Analyses

IMPORTANT: When searching article databases like ABI Inform and Business Source Complete for SWOT analyses, be aware that some of your results might be press releases for analyses that are not freely available, not full text analyses included in the databases.