Market segments are a way of grouping people based on similarities. One market segment might be under 40, no children, living on the east coast. Another would be retirees with no dependents living on a southern coast. Simply Analytics is a business tool at heart, so think of it from a business point of view: who wants to buy your product? That's how people are grouped into market segments.
Segments in Corpus Christi that make up more than 1% of the population: