Market segments are a way of grouping people based on similarities. One market segment might be under 40, no children, living on the east coast. Another would be retirees with no dependents living on a southern coast. Simply Analytics is a business tool at heart, so think of it from a business point of view: who wants to buy your product? That's how people are grouped into market segments.
Segments in Corpus Christi that make up more than 1% of the population:
- Expanding Horizons (24.5%)
- Fast Track Couples (13.77%)
- Striving Single Scene (10.16%)
- Rooted Flower Power (4.3%)
- Every Day Moderates (3.24%)
- Generational Soup (3.08%)
- No Place Like Home (2.54%)
- Full Steam Ahead (1.89%)
- Wired for Success (1.81%)
- Dare to Dream (1.62%)
- Humble Beginnings (1.51%)
- Family Troopers (1.49%)
- Bohemian Groove (1.15%)
